Monday, December 3, 2012

Jeanne Beker and Addition Elle Collaboration - Spring 2013

Jeanne Beker is delving further into the world of fashion design with a new collaboration!  On November 21st, Addition Elle made the announcement that they would be releasing a Spring 2013 EDIT by Jeanne Beker collection. Jeanne brings her trained fashion eye to this new line of plus sized wear available in April 2013 in 115 retail stores across Canada.  The collection features "sophisticated silhouettes aimed to compliment the feminine form, and bring Spring's hottest trends to women of all body types".  

The collection will be priced from $69.99 to $139.99 and range in sizes from 14-24 or X-4X.  It will consist of nine key styles and adheres to Addition Elle's Fashion Democracy Proclamation of design without discrimination.   Jeanne selected the top season must-haves from runways around the world and is bringing them to women's wardrobes across Canada.  Elegant separates, breezy tanks and tunics, cardigans and cropped pants are some of the Spring essentials that will be available very soon!  

Jeanne's thoughts on the collection:  
"Women of all shapes and sizes are entitled to great fashion!  I'm thrilled to be expanding the reach of EDIT to those women across the country who appreciate the level of style and quality my brand stands for, and the kind of focus and ease that my diverse EDIT pieces bring to everyday dressing".

Breakfast Launch:
Jeanne Beker and Addition Elle Vice President of Marketing and Visual Display, Rosyln Griner, hosted a wonderful mid-week breakfast for media at Le Germain Hotel in Maple Leaf Square.  Roslyn and Jeanne narrated a brief fashion show featuring looks from casual to office wear in peaches, turquoises and other bright "jump into spring" colors.  The models looked stunning and I was very impressed with the design, selection and styling.  Bravo! 

Enjoying delicious fruit juice

Lovely Jeanne Beker

Am actually really enjoying winter this year, but
don't these looks make you want to shop spring now?!


Colleen said...

Gorgeous colors and easy, flattering styles. The Edit line has something for everyone - exactly how a clothing line should be!


Looks great!

E said...

I'm very exciting for spring styles! What a fun event!

Tinfoil Tiaras said...

I'm so happy about this partnership, it's about time that plus sized women get great selection and style as well! At Dress for Success, we suit many women in Addition Elle so hopefully one day we will be able to suit them in these pieces!

© 2012. Design by Main-Blogger - Blogger Template and Blogging Stuff