During the five fabulous nights of October 14–18, 2026, everyone brought their own style to VFW. Some wore their own designs; others championed local emerging and established designers, well-known brands, or creations that complemented the international collections on the runway. Designers came from London, Paris, Milan, Tokyo, South Korea, and beyond.
For me, one of the defining moments at Vancouver Fashion Week (VFW) was seeing the head of a fashion program wearing a dress created by one of her students. For opening night, Sarah Murray of VCC Fashion wore a dynamic blue beauty by Sonja Ladoux. What a wonderful way to celebrate emerging talent!
By promoting emerging designers, supporting local businesses, and celebrating cultural diversity, VFW shows how a city can embrace the world through fashion.
The Originator Awards: An Unexpected Honour (Oct. 14, 2026)
Vancouver Fashion Week recognizes and honours people who “shape, strengthen and advance Canada's fashion industry.” Celebrated annually in October, the Originator Awards recognize the many people who contribute to this creative community.
This year, I was surprised and deeply honoured to receive a Special Recognition Award. Thank you to Sarah and Maeve Downing for the introductions and wonderful anecdotes about our collective years at VFW. Sharing these memories was another defining moment for me. Sarah was one of the first people to welcome me to VCC when I wanted to interview students in the Fashion Program, there. She has continued to be enthusiastic and supportive of my ongoing projects with them. Maeve sat with me at Van Kids Fashion Week and was the first eight-year-old to appear on this blog. It's wonderful to see how these connections grow over time!
Congratulations to the Awards recipients! Please have a look at their websites to see their fabulous work and profiles.
Toyo Tsuchiya - Stylist
Jason Matlo - Designer
Chad Taylor - Hair and Makeup
Branches & Knots - Retailer
Erich Saide - Photographer
Ordel Group - Wholesaler
Selena Grummett - Teacher
Allison Dunne - Designer and recipient of the new Horizon Award
There were additional honours, too. Designer Delayne Dixon received the Nancy Mak Award, while designer Heidi Jade Wilson Jade McBride Designs received the Sue Randhawa The Optical Boutique award for her collection MADAME SANS CULLOTTE, shown on October 15.
Congratulations to everyone!
It Takes a Community
One of the greatest rewards of covering fashion is the people I meet along the way. I'm especially grateful to fellow writers Marilyn R. Wilson and Andrew Jackson.
Their knowledge of the fashion industry, their own design skills, and their encouragement have helped me get out there, meet everyone backstage and on the runway, and say yes to new projects throughout the year. Thank you both for sharing your expertise and enthusiasm.
Of course, we cannot forget the extraordinary VFW staff and volunteers. Who keeps the social media flowing while constantly teaching us the latest technology? Who registers us, organizes seating, takes photographs, and rushes to translate when they see us reaching for Google Translate? (No, no!) Their job descriptions seem infinite, and their contributions make the whole experience special. A special shout-out goes to the new faces I've met and sometimes recruited at fashion school open houses, thrift shops, coffee shops, and other fashion events. One of my favourite defining moments is hearing someone say, “It's me from the car dealership. I got here. This is where I belong.”
That says it all. Fashion Week is about more than clothes. It's about finding your people, discovering your place, and being welcomed into a creative community.
Glitter, Glamour and Craft
A special mention goes to the Craft Council of BC for its first time collaboration with VFW. Their excellent jewellery and felt-work collections were featured on the showroom level on Friday and Saturday nights. Our breaks were filled with glitter and glam! Please see my Instagram Reel featuring these collections and Artists, on my Instagram.
A Heartfelt Grand Finale
Vancouver Fashion Week and its visionary founder, Jamal Abdourahman, were celebrated in a particularly moving way at the grand finale on October 18.
A wonderful video, introduced by Marilyn R. Wilson, celebrated the many people who have become part of this creative community: those invited to participate, those who presented remarkable collections, those who travelled with Global Fashion Collective, and those who have built careers through fashion. So much achievement, all in one room!
These designers, writers, and emerging talents have received tremendous support from Jamal, the founder of VFW, whose vision has helped create opportunities for so many.
The setting was intimate and beautiful: candles and flowers on the table, champagne flutes, and cake at the centre. Designer Larissa Healey led an Indigenous feather ceremony. Close friends gathered around the table, and the full house seemed to move towards the light.
It was heartfelt, Sarah, and we were all invited to share in the moment. Thank you, Jamal, for being at the helm and for continuing to support writers, designers, cultural diversity, careers, and the future of young fashion talent. To see a special video of the ceremony, visit YouTube and look for VFW Day 5/SS/27 SHOW 3.
The video also reflects the support given to Writers such as Marilyn R. Wilson; many Designers, including Allison Dunne who spoke eloquently, and Ay Lelum, Aunalee Boyd-Good and Sophia Seward Good, and family, who showed fantastic footage of 10 yrs of their collections, art and performance at VFW, thanking Jamal for his encouragement to further develop and record their own music. Representing emerging talent, Maeve Downing enthusiastically talked about her early forays into modelling and backstage work at Vancouver Kids Fashion Week, as well as VFW.
The Grand Finale Runway: October 18
The final night of VFW, Sunday, October 18, brought together an exciting mix of local and international designers.
The lineup included:
What a fitting finale: local talent alongside international perspectives, all brought together through fashion. For me, these are the defining moments that make Vancouver Fashion Week so meaningful. It's the student-created dress worn with pride, the unexpected award, the backstage conversations, the new faces finding their place, and the friends who keep opening doors for one another. It is leadership that is open to new ideas and is instrumental in making them reality. Above all, it's the community.
Thank you to everyone who makes it possible. Here's to the designers, writers, educators, volunteers, supporters, and young creatives who continue to shape the future of fashion. It truly takes a community, and I'm honoured to be part of it.
Sarah Murray
Maeve Downing
Sarah Murray talking to Branches and Knots Retailer Naomi Anju
Branches and Knots Retailer Naomi Anju
Selena Grummet
Marilyn, Sarah, Larissa, and Me
Andrew Jackson and me


















































