Wednesday, May 27, 2020

COVID 19 Interview with Designer: Stevie Crowne

It is author, Marilyn R. Wilson, who inspired me to write about COVID 19 and how Designers, Artists, Writers and Students, are moving forward. Marilyn, introduced me to Stevie Crowne, just a few years ago and we have kept in touch. At a Fashion Event, featuring the work of Carolyn Bruce, we all wore her jewellery. Stevie was one to watch then, as he is now. We, in Vancouver, continue to see his name in lights, in Toronto and Montreal.

Interview with Stevie Crowne

1. Please tell us about your Art/Business: length of time, goals, audience, etc. 

I have been Reimagining, reinventing, and  reworking vintage clothing since 2010. What began as a self motivated fashion discovery over the last 10 years became an independent and internationally involved brand that stayed true to its humble roots. Predominantly because of my bold influences, I have designed customwear and accessories for musicians, artists, singers, and performers but have also offered ready to wear styles and limited edition collaborations for main stream demographics in stores across Canada.

I have produced fashion shows and sold designs in my hometown, Saskatoon, Saskatchewan since I was 16, before moving to Vancouver, British Columbia when I was 18, moving to Toronto, Ontario when I was 21, and most recently testing out the market in Montreal, Quebec since I was 23, all the while shipping worldwide and being fortunate enough to collaborate and dress people I could have never imagined.

2. How has social isolation affected you and the people you work with? 

When the lockdown first happened and my SS2020 ZENITH EUNOIA collection at Fashion Art Toronto was cancelled, there was plenty of uncertainty pertaining to the future of sustainable and locally made fashion in Canada. Mind you that the Fashion industry in Canada especially has been suffering for years now.

Naturally, I spent my first week on lockdown really trying to find a reason to continue producing my SS20 ZENITH EUNOIA collection and releasing it on its original presentation schedule. COVID19  came as an entire shock and nobody can deny that we as a system were unforgiving with the deadlines, expectations, and efficiency that we bestowed upon ourselves a long time ago as a global industry.  Personally, I am waiting on three more shipments of materials to come in before I can finish my collection and I estimate a late June or early July release/online roll-out.

In terms of my client to business relations, I am really grateful for those who early in the lock down still ordered clothing and masks from me and were extremely supportive of the future that we will share together in the new world that awaits us.


3. How did you work with people during COVID 19? Has that changed?

Predominantly, my clientele for years now have always contacted me through social media platforms, email, as well as word of mouth to purchase clothing and place orders. So in that perspective, nothing has changed.

In terms of runway production, it was a major blow when I realized I wouldn’t be able to do fittings with my models as usual, talk to the hair and make up stylists about the vision for the show, to design the runway graphics, pick the soundtrack, choose the lighting sequence, and so on. I consider myself an introvert, but there is something so special and uniquely divine about producing a fashion show that can be remembered and an extension of where my vision stems from. It is always an ethereal moment for me.

As of right now I have chosen to move forward and am looking to produce a digital look book with the models that I had in mind for the runway show. I can Photoshop the new seasons’ offering onto their bodies when the collection is ready.

4. How are you moving forward during this time? 

I have been taking strides to take care of myself mentally, physically, and spiritually throughout the lockdown. I’ve chosen on a personal level to take this time to not dwell on the things that are holding me back but to look at the great things that will come out of this and that are coming out of it.  I have always been a person to take the worst out of a situation and in my own way make it into a positive thing. I’m really happy that before this collection has even really been fully shown or any online rollout marketing has happened, that select looks of already presold.

I am also really proud of a client in particular who now lives in Vancouver, Canadian Drag Queen Scarlett BoBo, Who will be in the first ever Canada‘s Drag Race, debuting on CRAVE July 2nd, 2020. I have worked with Scarlett since my Toronto days and I couldn’t be more happier to know that she will be representing Canada on a national platform and television network.


5. Do you have a fav.motto, mantra, mentor, Illustration, something that inspires you to keep going?

Nothing lasts forever,  is a phrase I have tattooed on my rib cage. I got it when I was 18 years old and was discovering myself living my first year in Vancouver on my own.

The meaning behind it is that whatever emotion that may be driving me to do great things or whatever habit may holding me back, it’s that it’s not gonna last forever.

Meaning if I’m having a really positive outburst of inspiration, I have to thank God and be grateful for it and really reap the moment for the benefit it has and show gratitude to those around me authentically who have assisted me.

If I’m going through a really rough time, I have to remember that it’s not gonna last forever and it’s only meant to drive me forward.  I love my family and my close friends as well as my clients and my entire network who supports me. They all know that I’ve already had a pretty wild past. A lot of ups and downs on the roller coaster that is entrepreneurship in fashion prepared me for what’s happening right now in the world, and it’s keeping me in a really calm and happy place in isolation.

Social links:

Website: StevieCrowne.com
Instagram: @StevieCrowne
YouTube: Stevie Crowne

For our Spring-Summer 2020 collection, I aspire to bring forward an elegant, sophisticated, and classic approach to edgy high streetwear. Over the years, I’ve seen the importance of creating a sustainable fashion brand that transcends into different categories and genres of style. The goal with the Zenith Eunoia collection is to reimagine, reinvent, and repurpose a mix between modern-vintage streetwear with luxurious finishings; inspired by haute couture techniques. You can expect this collection to have strong features like rhinestone embellishing, swarovski crystals, beaded fabrics, embroidery, and pearls. Mixing opposite ends of the spectrum undoubtedly has a mature and glamorous appeal while remaining true to my youthful design aesthetic. My goal as an artist is to grow. I hope my clients, audience, and spectators can grow and learn with me too as time goes on.

ze·nith
the time at which something is most powerful
eunoia

It comes from the Greek word εὔνοια, meaning “well mind” or “beautiful thinking.”

This is also the SS2020 Collection biography and a preview of Zentith Eunoia



Stevie, now, wearing one of his own designs


Stevie Crowne, then, wearing his own jacket and a necklace by Carolyn Bruce at one of the many 
Vancouver fashion events that we miss so dearly!

Stevie with Marilyn R. Wilson and her partner Glen






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